What's Google's New Ranking Policy for 2010

By Rodelio Lagahit • December 31, 2009 • Filed in: SEO/SEM

What’s Google’s new ranking policy for 2010? Any idea? Well, a few SEO experts are already discussing this move by Google. In fact, Google’s Matt Cutts hinted that site speed is important to Google, and it may be considered a factor when ranking websites in 2010. Well, well, well.. I think if you’ll be using WordPress as your platform you might have the edge. As to why? Check WordPresss’ a few plugins for that for you to know what I’m talking about. There are tons of WordPress plugins nowadays that can spur site speed and performance.

Google Tools

With the recent move – though a few are still doubtful – Google also created a few tools that can help us optimize our sites for better loading and performance – I’ll be thanking Bruce Richards for this. Anyway, according to him the Google Tools are as follows:

http://www.google.com/webmasters/tools/ has added a new section in the “Labs” menu titled “Site Performance”. This new feature provides statistics about how fast your web pages load, how that speed compares to other websites, and tips and suggestions for speeding up your page loads.

Official Google Blog: Introducing Google Public DNS is yet another tool Google has released for webmasters to increase their site performance.

Google recently released Page Speed Home, an add-on for Firefox browsers which can diagnose a number of elements which impact page load times (such as Javascript and CSS files, image file sizes, etc).

Additionally Google has released Google Analytics Blog: Google Analytics launches asynchronous tracking that allows the GA tracking code to be loaded asynchronously, which also helps reduce the load time of your webpages.

Google Code Blog: Introducing Closure Tools is yet another tool launched by Google to optimize scripts and remove un-necessary whitespaces thereby helping the site to load faster.

All this is in addition to Let’s make the web faster – Google Code where you can find many more tips & tricks to make sure your site loads as fast as possible. This isn’t just important to protect your search engine rankings, it’s also a vital part of conversion rate optimisation – users don’t like to wait, and a slow site will lose customers.

Now, have you positioned your site to meet Google’s 2010 add-on factor for PR? Would you know of any possible factors that might be included in manipulating Google’s page ranking? Do let us know…